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Blue Lobster Wine Company, Meet Facebook

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The Portland, Maine-based Blue Lobster Wine Company (BLWC) is a new entrant to the wine industry with a focus on selling wine in aluminum cans.  During a recent visit to a local market, I noticed cans of BLWC displayed next to a competing canned wine product named The Infinite Monkey Theorem (TIMT).  By exploring each of the firm’s Facebook pages and using the Facebook Graph API crawler tool we can explore how BLWC and TIMT compare when in utilizing social media to promote their business. BLWC is new to the wine industry and brand new to social media.  The company was founded in 2017 and is still just getting off the ground.  BLWC’s Facebook page was established in September 2017 and there are 161 people who like their page, and 169 people who follow the page.  BLWC has made 21 posts to date with an average total reaction of 10.7.   The largest percentage of posts were photos, followed by status updates such as announcements on where to purc...
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Perceptual Map - Baby Diapers!

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Baby diapers are an essential product for any parent with young children.   With a two-year at boy home, and a second boy expected this Spring, we are no strangers to diapers at our house.    Like many new parents, I had zero appreciation for the wide range of brands, features, and price points until we began purchasing carloads of diapers for ourselves.    This blog post is a brief introduction to several brands of disposable diapers so that any future parents can be one step ahead of where I was. There are numerous options when it comes to disposal diapers.    For this analysis, I selected five major brands that can be found in many area retail stores or online.    I was hoping to discover what features were most important to consumers and how the different brands stacked up.   Most people are familiar with the two major brands that have long dominated the US market:   Pampers and Huggies.   These two brands alone ca...
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