Perceptual Map - Baby Diapers!
Baby diapers are an essential product for any parent with young children. With a two-year at boy home, and a second boy expected this Spring, we are no strangers to diapers at our house. Like many new parents, I had zero appreciation for the wide range of brands, features, and price points until we began purchasing carloads of diapers for ourselves. This blog post is a brief introduction to several brands of disposable diapers so that any future parents can be one step ahead of where I was. There are numerous options when it comes to disposal diapers. For this analysis, I selected five major brands that can be found in many area retail stores or online. I was hoping to discover what features were most important to consumers and how the different brands stacked up. Most people are familiar with the two major brands that have long dominated the US market: Pampers and Huggies. These two brands alone ca...