Blue Lobster Wine Company, Meet Facebook
The Portland, Maine-based Blue Lobster Wine Company (BLWC) is a new entrant to the wine industry with a focus on selling wine in aluminum cans. During a recent visit to a local market, I noticed cans of BLWC displayed next to a competing canned wine product named The Infinite Monkey Theorem (TIMT). By exploring each of the firm’s Facebook pages and using the Facebook Graph API crawler tool we can explore how BLWC and TIMT compare when in utilizing social media to promote their business. BLWC is new to the wine industry and brand new to social media. The company was founded in 2017 and is still just getting off the ground. BLWC’s Facebook page was established in September 2017 and there are 161 people who like their page, and 169 people who follow the page. BLWC has made 21 posts to date with an average total reaction of 10.7. The largest percentage of posts were photos, followed by status updates such as announcements on where to purc...