Spotting Trends in Adventure Sports
An Introduction to Google Trends OVERVIEW: Google Trends is a powerful tool that provides users with an inside look at what terms are being searched for on Google’s popular search engine. Google has long been the world’s leading search engine, and according to Google, they receive nearly 50,000 searches every second or more than three billion searches every day. These staggering numbers provide a unique opportunity for Google to collect an unprecedented amount of data on what users are thinking about and are interested in. Because the searches represent the first-hand, true intent of a broad base of individual searchers, the data collected can be considered more authentic and comprehensive than traditional market research methods such surveys or focus groups. Additionally, the tool creates a historical record that continues in real-time to help identify trends. For this report, I chose to use Google Trends to explore the relevance of four a...